Internationalisation Concepts

The development of international markets presents significant investments. This deserves careful planning. Medium-sized enterprises which only have limited capital and human resources, know how essential it is to make use of them with the utmost efficiency. Well tailored individual concepts therefore precede any action in order to work in both local and foreign markets.

• Internationalisation and market entry strategies
  • Product/Market Analysis
  • Analysis of competition
• Definition of target markets
  • Target regions
  • Target countries
  • Secondary tier markets
• Business plans for international activities
  • Market entry strategy
  • Marketing planning
  • Budget planning
• Strategies for co-operation
  • Definition of co-operation partners and their roles (local value added)
  • Development of profiles for partners in target countries and Germany

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